Social Media platforms are the fastest growing segments of the internet user population.  New users of Facebook, MySpace, Bebo, Twitter, Linkedin, YouTube, Flickr, and so on, number in the millions daily. Besides the basic benefits of networking, there are a myriad of ways you can utilize and incorporate social media tools into your business to support and enhance such functions as communication, customer service, PR, Marketing, Sales, New business Development, research, education, Human Resources, recruiting, training, and more. 

Boot Camp Basics will cover:

• Introduction of Terms
• Getting Started
• Early Adaptors vs. Practical Marketing
• Basic Training – Initiation of Followers
• Measurement & Tracking
• Strategy Overviews
• Guest Speakers  - Robyn Flach, Partner from Excellenz, will speak to why a business owner must engage in social media, and Julio Ojeda-Zapata, author of Twitter Means Business: How Microblogging Can Help or Hurt Your Company, about his book and why companies are flocking to Twitter, and what they are doing once they get there.

From Facebook to LinkedIn to Twitter to Blogs, you'll have a much better understanding of how to make the world of social networks and interactive Web marketing benefit your business. You will leave this session with new information that benefits your business.  There will be no soliciting at this event but bring business cards and be prepared to network with you peers.

Our presenters are Christopher Lower (co-owner) and Scott Baird (creative director), of Sterling Cross Communications. Chris and Scott have over 30 years of marketing, PR, and strategic consulting between them.  Sterling Cross is the firm behind Social Media campaigns for over a dozen clients including moto-i, The Bailey Consulting Group, Augeo Benefits, Vision Remodeling, Baja-Sol, and several other clients, that do business in both the B2B & B2C space. Their approach to social marketing is how it can best be  customized for each business, rather than fitting them into a “packaged campaign”.

You should attend this seminar if:

• You have a web presence
• Your business has been reviewed online
• You have online sales of goods or services
• You want to reach an ever increasing audience of web-savvy customers
• You want to manage your reputation online
• Increase Traffic, Customers, & Business

This will be a hands-on seminar. You are encouraged to bring your laptops as you will be able to start a Twitter account by the end of the session.

Sterling Cross Communications and their media partners: MN Business Magazine, MN Meetings & Events Magazine is pleased to extend this invitation to you. This is a unique opportunity to learn in a small-group setting about the new world of social networks and interactive Web-based marketing. This is truly cutting edge and vital for your company's thriving and surviving in the current marketplace.

Media Sponsors:

MinnesotaBusiness Magazine

Minnesota Meetings + Events Magazine

Continental breakfast will be provided